Chloe Hall

Social Media Management | American Doom

In addition to fulfilling an intern reporting role with American Doom, she handles social media management for Justin Glawe, the owner and founder of American Doom on Substack. From TikTok's, Bluesky Threads, X posts, Instagram carousels to video editing, thumbnail creation and analytic analysis, she has been working for American Doom for nearly a year, where she stepped into the role of social media management a few months later. 

This section is to highlight the analytics of the posts since taking over in 2025. 

Best Work Analytically

Views: 43K Likes: 337 Most liked and viewed TikTok of 2025

@americandoom_

Tori Branum is running for Congress. She teamed up with a union worker in Georgia to notify ICE of undocumented immigrants at the Hyundai plant here. ICE raided the site yesterday and arrested more than 400 people. Read more about how yesterday's historic ICE raid outside Savannah came to be at today's edition of American Doom. #maga #uspolitics #news #americandoom #usnews #republicansoftiktok #gop #trump #nationalguard #fyp #militarylife #veterans #veteransoftictok #policeoftiktok #lawyersoftiktok #history #immigration #georgia

♬ original sound - American Doom on Substack - American Doom on Substack

KEY METRICS

*Not all platforms allow equal time comparison*

Instagram

01/28/26 - 04/28/26

14,388 total views

82.7% are non-followers

69.2% of views come from reels | 29% from posts 

DEC 2025 | 16K views (508%+) | 95% non follower views (+6 followers)

JAN 2026 | 8.3K views | 85% non-followers (+5 followers)

FEB 2026 | 7.4K views | 90% non-followers (+6 followers)

MARCH 2026 | 3.9K views | 86% non-followers (+6 followers)

TikTok

04/28/25 - 04/27/26

124K total viewers | 104K new viewers

2,105 total followers | 425 new followers

147K post views | 9,809 likes | 259 shares

78% of followers from US 

Highest total play time: 177hr 58min 40 sec

Notable times | 28hr | 14hr | Most are watched for at least 2hrs, while others tend to reach between 5hrs and +10hrs


YouTube

04/28/25 - 04/27/26

Highest Shorts views | 4.6K | average Shorts views between 1.2K and 4.6K

Highest Shorts watch time | 34.2 hours

+4,165 subscribers (gained most from a Short | 151 subscribers)

+288 subscribers (4,014%+) | all from Shorts

+72K engaged viewers (2,081%+)

85.9% new viewers | 12% casual viewers | 2.1% regular viewers

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